Business research methods – Donald R. Cooper, Pamela S. Schindler
Posted in Khoa học ứng dụng on Tháng 5 17th, 2013
Tóm tắt: Cooper and Schindler’s Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are [...]