Tóm tắt:
Cooper and Schindler’s Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.
Mô tả tài liệu: Business research methods / Donald R. Cooper, Pamela S. Schindler.- 9th.- Boston, MA.: McGraw-Hill/Irvin, 2006.- xxi, 744 p. ; ill., 29 cm+ 01 CD-ROM (4 3/4 in.) ( The McGraw-Hill/Irwin series. Operations and decision sciences), 0073214876
Số phân loại: 658.0072/ C776
Nơi lưu trữ: TTHL –Tầng 2, Tầng 3, Khoa Thủy sản, Khoa Kinh tế