Tóm tắt:
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.
Mô tả tài liệu: Ogilvy on advertising / David Ogilvy.- 1st Vintage Books ed..- New York: Random House, 1983.- 224 p. ; ill. (some col.), 25 cm, 0394729030
Số phân loại: 659.1/ O.34
Nơi lưu trữ: TTHL –Tầng 2, Khoa Kinh tế