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Tóm tắt: Cooper and Schindler’s Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are [...]

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Tóm tắt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos. Mô tả tài liệu: Ogilvy on advertising / David Ogilvy.- 1st Vintage Books ed..- New York: Random House, 1983.- 224 p. ; ill. (some col.), 25 cm, [...]

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Tóm tắt: Thompson, Strickland and Gambles’, CRAFTING AND EXECUTING STRATEGY, 16e presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incorporated to keep step with both theory and practice. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism [...]

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Tóm tắt: Describing companies whose goals are personal independence with financial security, this book talks about traditional beliefs and models in small business. It presents the advanced findings and best practices from academic and consulting arenas. It focuses on the challenges facing entrepreneurs. Mô tả tài liệu: Entrepreneurial small business / Jerome A. Katz, Richard [...]

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Tóm tắt: Jones and George are dedicated to the challenge of "Making It Real" for students. As a team, they are uniquely qualified to write about the organizational challenges facing today's managers. No other author team in the management discipline matches their combined research and text-writing experience. Essentials of Management concisely surveys current management theories [...]

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